Data Mining

Why business demand for advanced weather data is heating up

This is a contributed piece by Mark Hoekzema, chief meteorologist and director of meteorological operations at Earth Networks.

“The weather excuse” is a term commonly tossed around by investment analysts when publicly-traded companies blame an earnings miss on the weather. But a growing number of organisations - public and private - are making advanced weather data a core part of their business strategy to improve decision making, grow revenues, reduce risk and ultimately gain a competitive edge - in turn making “the weather excuse” a thing of the past.

Advanced data is critical as severe weather events increase in their intensity, causing billions of dollars in damage annually. Advanced climatological data is just one piece of the puzzle, but an important one that can drive decision making and planning for numerous business applications. There are three emerging areas in particular that hold tremendous potential:


Three ways climatological data can improve telematics & fleet operations

Frost & Sullivan estimates that telematics devices are enabling fleets to reduce fuel costs by as much as 25%, with a 30% reduction in idle time. One of the most appealing areas of innovation for fleet telematics is the ability to leverage advanced weather data to monitor deteriorating road conditions, hail and other weather hazards.

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