The CMO Files: Kevin Gordon, HYPERVSN

The CMO Files: Kevin Gordon, HYPERVSN

Name: Kevin Gordon

Organisation: HYPERVSN

Job title: Chief Marketing Officer

Location: London

Kevin Gordon has over 25 years leading global marketing, communications and advertising efforts in technology and entertainment. He has significant expertise leading branded entertainment efforts with companies such as JVC, MTV Networks, Virgin Media, The New Jersey Lottery, DJI and dozens more from the agency side. Originally based in New York City, Kevin has also lived and worked in London, Japan, China and the Netherlands. His biggest assets are his creativity, the ability to hire the right people for the right roles and unleash them to do the jobs he hired them to do, and his roll up your sleeves / make it happen approach.

Where were you born and raised?  Livingston, New Jersey.    

What was your first job? Working in a local mom & pop retail store at the age of eleven.

What was the first product you got really excited about? Cable TV. I grew up in the boom of cable and was actively involved in the early days of its development. 

Who has been the biggest influence on your career? My first Japanese boss. He was responsible for not just being a great mentor but also giving me the freedom to grow and learn by successes and failures.

What has been your greatest achievement? Being the first in the industry to leverage technology/consumer electronics with the entertainment properties that add value (theatrical films, DVD, downloadable content, music, etc.). As I often say, "it's just a box sitting on a shelf until you add the content".

What has been your biggest mistake? Probably not capitalising earlier on the power and growth within the China market. All markets are cyclical and entry at the right time with the right resources is critical.

What is your greatest strength? Extreme creativity in marketing, advertising, design, product development plus as a way to avoid roadblocks.

What is your biggest weakness? Playing the political games that are sometimes necessary. I can be blunt when dealing with bureaucratic dysfunction.

What do you think is the aspect of your role most neglected by peers? It makes me cringe when people don't understand the value of relationships, internal and external. I approach all partnerships with a win/win mentality. This is what breeds long-term success and why I have partnerships that have lasted since even the early days in my career.  

Which word or phrase is your mantra and which word or phrase makes you squirm? Definitely overused but "just do it" is kind of the gold standard. I personally like to use "make it happen". On the squirm side, it would be "I can't". There is almost never a positive outcome from throwing in the towel.

What makes you stressed? Dysfunction and corporate arrogance.

What do you do to relax? Sailing and being on the water.

What is your favorite song?  That's a difficult one, there are so many. At this moment in time I'm thinking Boat on a River by Styx. Runner up - Tomorrow Will Be Mine by Danny Vera.

Which book taught you most? The 7 Habits of Highly Effective People.

Do you have a team or sport that you follow? When I lived in New York it was the Mets.

Which country would you like to work in? I really love the Netherlands. It's an amazing country and has a great business climate. Although I must admit that I do miss New York City.

Which company do you think has the best marketing? You mean besides HYPERVSN? I really respect when brands push boundaries. When I was at Showtime Television we did that really well. Recently, Nike's Colin Kaepernick campaign was really inspiring from a marketing and advertising perspective. Of course, the home run is when your marketing and advertising takes on a life of its own, for example with Dos Equis "Most Interesting Man in the World" campaign.

What do you love most about your job? The product. It's not often that people stop and stare for 10 minutes, jaw dropped, recording with the cell phones. It's that amazing.

What is your favorite book? The Pillars of the Earth by Ken Follett.

What keeps you awake at night? My kids.



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