Facebook's Workplace reaches 2M paid users, targets SMBs Credit: FacebookSupplied Art
Business Management

Facebook's Workplace reaches 2M paid users, targets SMBs

Buoyed by adoption at some of the world's largest organizations, Workplace by Facebook has now amassed two million paid users, according to the latest data released by the company.

Workplace was launched at the end of 2016, following a lengthy beta period with customers such as Royal Bank of Scotland.  Since then, 150 companies have deployed the enterprise social network to more than 10,000 users, alongside a handful of organizations rolling Workplace out to more 100,000 workers. Among that latter group are Telefonica, Nestlé, Starbucks and Walmart.

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"The uniqueness of Workplace is that we built the business by starting first with big companies," said Julien Codorniou, vice president of Workplace by Facebook. As Workplace continues to grow, the next priority is to increase adoption among smaller and mid-sized businesses, too, he said.

Envisioned as a corporate version of Facebook's consumer social network, familiarity among users is a major Workplace selling point (though its image may have suffered some  of late due to its parent company's data privacy woes). That said, the application's ease of use has supported viral adoption among employees, said Angela Ashenden, principal analyst at CCS Insight.  

"Facebook's latest adoption stats for Workplace show the incredible momentum that the company has had with the product over the last couple of years," she said.

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