Purpose driven CIOs need a new approach from vendors
Business Management

Purpose driven CIOs need a new approach from vendors

A trio of recent CIO interviews highlighted the significant change the role has undergone. For over a decade the place of a CIO has been changing in the enterprise, but the last four years has seen probably the most significant change. 

None of these interviewees slipped into hyperbole about allowing the organisation ‘to be digital' or described their businesses as: "we are a technology company now," no, these business technology leaders described their businesses as what they are. They detailed the outcomes of the organisations as the services and customer expectations they are known for. What these CIOs focused on and explained so eloquently was how technology and technology leadership plays a role in meeting the changing needs of customers of that organisation. 

In a set of diverse sectors, understanding the alternative ways a customer will interact with an organisation has also meant a change in the position of technology within an organisation. What was apparent from the discussions is the way areas of an organisation coalesce around both an issue and technology in order to seek an answer. As a result, understanding risk to an organisation, improving the livelihoods of franchisees and reducing the costs to healthcare and businesses, were all tackled by a group thinking approach that bears fruit and is the result of today's modern approach to being a CIO. 

Interestingly, following these interviews a series of engagements with the technology supply side of our industry demonstrates a sector that has created the technology to enable this cultural change, but has failed to recognise the impact.

Our CIO interviewees are in many senses of the word the modern-day chief operating officer (COO), the organisation continues to trade at what it set out to trade in, technology has become the method for a large part of the trading activity. Initial customer interactions begin online, the transaction takes place online, the scheduling of goods and services takes place on cloud-based systems; how the organisation understands the trades takes place online and seeking out new customer interactions and opportunities again uses data and services both from internal resources, but also by drawing in information from a wide range of additional sources.

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Mark Chillingworth

Mark Chillingworth has over 20 years of journalism and editing experience across media platforms including online, live events, print magazines and television. From 2010 to 2016 he was editor in chief of the award-winning CIO UK. In 2011 he created the CIO 100, an annual power list of the UK’s most transformative CIOs.

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