News roundup: Apple in trouble as Ive makes his departure

News roundup: Apple in trouble as Ive makes his departure

Apple shares have taken a major dive - to the tune of (USD) $9 billion - after the company's hugely influential, long-serving chief designer Jony Ive announced his departure. Ive has served worked with Apple for almost 30 years, and was responsible for spearheading the iconic designs of its products, including its iPhone, iMac, and iPad product lines. Ive has left Apple to start his own design business, which will be called LoveFrom. While leaving Apple in an official capacity, Ive will still keep ties intact, with LoveFrom counting Apple as its first client.

Speaking to the Financial Times, Ive said, "While I will not be an (Apple) Employee, I will still be very involved - I hope for many, many years to come. This just seems like a natural and gentle time to make this change."

The news of Ive's departure has probably not exactly gone down like lemonade where Apple's investors are concerned. The $9 billion hit to the company's share price reflects the how important he was to the company, in the view of shareholders and the wider market. Ive is one of the world's most influential and famous industrial designers, and his loss will no doubt be felt amongst the company's internal design teams.

As Apple is known for its class-leading consumer product design and overall aesthetic, and with Ive being an instrumental part of this for many years, it may prove to be a heavy loss. As FT points out, with Ive being around since the Jobs-led revival of Apple in the late 90s, many saw him as the company's most important employee, even ahead of CEO Tim Cook. The news also comes amid a few other factors causing shareholder headaches, including slowing iPhone sales and the China/US trade war.

Regardless, Ive served a huge role in some of the most influential products in the history of consumer technology, so his departure from Apple marks a significant milestone for the company. It'll be interesting to see where his career takes him next.

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Pat Martlew

Patrick Martlew is a technology enthusiast and editorial guru that works the digital enterprise beat in London. After making his tech writing debut in Sydney, he has now made his way to the UK where he works to cover the very latest trends and provide top-grade expert analysis.

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