The CMO Files: Bruce Milne, Pivot3

Human Resources

The CMO Files: Bruce Milne, Pivot3

"I believe that undervaluing marketing is wrong for companies..."

C-suite career advice: Dr. Giovanni Vigna, Lastline

Human Resources

C-suite career advice: Dr. Giovanni Vigna, Lastline

"One common mistake is trying to provide answers to questions about which they do not know anything."

CIO Spotlight: Sudhir Reddy, Aricent

Human Resources

CIO Spotlight: Sudhir Reddy, Aricent

"Always measure yourself by the outcome and not how hard you worked. It is about the result not sweat."

Secret CSO: Travis Ruff, Amperity

Human Resources

Secret CSO: Travis Ruff, Amperity

"The most important aspect of any job, not just mine, is to understand business context."

The CMO Files: Patrick Welch, Bigtincan

Human Resources

The CMO Files: Patrick Welch, Bigtincan

"The Art of War by Sun Tzu really taught me how to create beachheads and approach markets and competition from different angles."

Secret CSO: Andy Ellis, Akamai

Human Resources

Secret CSO: Andy Ellis, Akamai

"Never open your mouth until you know what you’re trying to achieve."

The CMO Files: Andrea Ward, Adobe

Human Resources

The CMO Files: Andrea Ward, Adobe

"Customer advocacy and loyalty is not typically top of mind for marketers, but it should be."

C-suite career advice: Tasso Argyros, ActionIQ

Human Resources

C-suite career advice: Tasso Argyros, ActionIQ

"Focus on solving business problems and on the business users."

CIO Spotlight: Michael Ringman, TELUS International

Human Resources

CIO Spotlight: Michael Ringman, TELUS International

"In my mind, a CIO’s biggest job is that of a change agent. You need to help your company constantly innovate."

Secret CSO: Brad Arkin, Adobe

Human Resources

Secret CSO: Brad Arkin, Adobe

"It’s essential to have a strong network to bounce ideas off of one another."

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