Delivering a Richer and More Personalized Travel Experience

The travel industry is undergoing rapid transformation, with the number of tourists doubling in the last twenty years and each customer expecting a more personalized experience. The TUI group have developed a customer-centric vision to deliver a positive, personalized, and seamless customer experience to combat these changes. This white paper examines how Talend’s MDM solution helped the TUI group to manage their customer data and provide superior customer service.