Governing Big Data and Hadoop

Big data can provide larger data samples that expand existing analytics for risk, fraud, and customer-base segmentation. In an increasingly data-driven business world, big data takes operational analytics and a 360-degree view of customers to a new level. Because big data usually comes from new sources, TDWI Research often refers to it as new data or new big data. The great promise and relevance of new big data is that it can be leveraged in innovative ways to develop new insights, which in turn contribute to organizational growth, competitiveness, and operational excellence.