2021 Technology Trends: IT in Focus

Business leaders have realised the future of experience is digital and the new era is disruptive. Adobe research reveals how close cooperation between IT and other functions, such as marketing, is crucial for success. CX priorities are pushing their IT/Tech team to work more closely with other parts of the business. This report looks at how technology has changed in the last year because of the pandemic and why IT function needs to be at the forefront of CX technology development.