Customer experience - the CIO’s perspective

Customer experience represents both a responsibility and a business opportunity for all senior business leaders, and that includes the CIO. IT is becoming more customer-centric and marketing is becoming more data driven, and this is driving a new type of CIO-CMO partnership. An organisation’s C-Suite must be aligned around this customer-centricity. This IDG paper looks at why CIOs must take a more active role in shaping customer experience and how CIO-CMO partnerships are key to delivering compelling customer experiences.