The complete guide to work management for marketers

The best organisations — and the best marketing leaders — win by being outcomes-oriented, promoting a high level of efficiency, and treating work like a tier one asset. These organisations understand that work must be managed strategically, with the same level of process and technological sophistication as all other business-critical tier one functions. But managing marketing work is also hard to do. This white paper outlines the critical importance of optimising the marketing work lifecycle and why marketing teams need a work management application.