How to Transform Your Influencers and Sponsorships into Growth Drivers

External partnerships can drive more value. The challenge for CMOs, however, lies in how to approach this as a long-term and integral part of a marketing strategy to deliver continued growth and brand exposure while not inflating marketing budgets. CMO’s can play an integral role by ultimately spearheading the success of the partnership. This brief looks at how CMOs can elevate their sponsorship and influencer strategy.