How to Tackle Data Quality Issues Across the Lifecycle of Your CRM Systems

Data quality is important foundation for all aspects of an organisation, from marketing and revenue to customer experiences and decision-making. In the age of a data-driven customer lifecycle, businesses should ask themselves if their data is good enough to attract, nurture and retain customers. This on-demand webcast discusses the practical ways organisations can tackle data quality and accuracy issues across the lifecycle of their CRM systems.