European Grocery: How the coronavirus pandemic re-shaped an industry

Last year was both a challenge and an opportunity for grocery retailers and brands alike. Although the Covid-19 pandemic still creates many uncertainties, variables around products and consumers are better understood, with closer relationships now formed between retailers and brands. All will gain from the influx of data created by the huge growth of the online channels. This report examines the impact of the pandemic on the grocery industry along with their focus areas and priorities for the future.