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Data management

Data-Driven Content Strategy Rules for Media Companies

Provided by IBM

Category Data management

Type White Paper

Publish Date February 05 2020

Overview

To compete with over-the-top streaming services, traditional media and entertainment companies need to embrace innovation and change the way that they handle their data. If they do not, they face becoming obsolete in the face of digital disruptors such as Netflix. This white paper discusses how media companies can utilise data to generate more sophisticated customer engagement and create content that their viewers will choose to watch.

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