IDG Market Fusion provides clear and independent insight into how your collateral maps onto the needs of individuals at different stages in the buying cycle.

This means you can tailor your content delivery to match the specific information needs of people at various stages of the sales journey, increase the impact of your marketing and drive up qualified leads.

There are three levels to the service:

QuikAssessment

This is designed to give a focused assessment of up to 14 digital marketing assets, which can be any kind of marketing collateral, to identify how well they map onto buying cycle stages and target individuals' job roles.

We will provide recommendations that will help make sure your collateral aligns with your target readers' content preferences. This includes:

  • Suggesting the optimal use of each piece of collateral
  • Identifying the top 10 pieces that need to be repurposed
  • Recommending creation of missing pieces

Standard Assessment

This service is designed to assess a portfolio of a minimum of 20 digital assets for a specific solution or product.

The report is designed to help you understand how these assets map onto the way organizations currently use information, and will help you through:

  • Analyzing up to seven content elements for each asset
  • Detailing findings and recommendations for improvement
  • Identifying gaps in content
  • Prioritizing content creation needs
  • Sharing best practice to reduce communication costs
  • Improving relevance to buyers

Custom Assessment

Custom assessment adds a layer of individual field research to the standard program and engages directly with the target audience to understand how they use and work with information.

Using this research, we then analyze a minimum of 20 digital marketing assets, which can be for a specific solution or group of products. The research report is highly detailed and will help you through:

  • Analyzing up to 14 content elements for each asset
  • Detailing findings and recommendations for improvement
  • Identifying gaps in content
  • Prioritizing content creation needs
  • Sharing best practice to reduce communication costs
  • Improving relevance to buyers

Why You Need This Service

Analysts regularly report that buyers complete as much as 90% of the research into potential solutions before having any contact with vendors.

This ‘buying cycle' is being fuelled by the explosion of content on the web, but IDG Connect research has found that the vast bulk of vendor content fails to match the information needs of IT and business professionals.

Often this is because the information is not relevant to the individual's place in the buying cycle at that time - a need for general education won't be answered by a technical white paper, and vice versa.

By using IDG Market Fusion you can ensure that your content is timely and relevant, thus driving up the impact and increasing sales.

Contact Us

Please contact Bob Johnson, VP & Principal Analyst for IDG Connect, using the details below.

Bob Johnson

Vice President & Principal Analyst, IDG Connect

+ 1 508-766-5655

bob_johnson@idgconnect.com

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