Master Data Management

The Guide to People Data Activation

Provided by Krux

Category Master Data Management

Type White Paper

Length 12

Publish Date May 19 2015

Date posted May 21 2015


Executives and marketers know that data fuels smarter customer experiences and more revenue. And yet, most companies have not fully deployed data-driven marketing programs. Why?

Put simply, it’s complicated. Today, data conjures up issues around data silos, consumer privacy, cross-device identity, governance, and plenty more. Added to the complexity is the assortment of solution providers offering varying levels of data management platform (DMP) capabilities.

So how do marketers get past these barriers to deliver smarter customer experiences driven by data? It begins with establishing a framework for managing your people data.

This Krux paper reveals how People Data Activation will usher enterprise software out of its process-centric legacy and give it the power to finally confront the implications of the people web.

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