Social Media Marketing

Stepping up to the challenge: CMO insights from the Global C-suite Study

Provided by Minoc Media Services

Category Social Media Marketing

Type White Paper

Length 24

Publish Date March 10 2014

Date posted November 26 2015

Overview

CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. On the other hand, very few CMOs have made much progress in building a robust digital marketing capability. Drawing from a global c-suite study, this report from IBM focuses on how 524 CMOs are helping their enterprises become more “customer-activated.”

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