Business Management

Data-Driven Marketing as Source of Competitive Advantage in the Era – of Digital Transformation

Provided by IBM

Category Business Management

Type White Paper

Publish Date April 21 2016

Overview

Organisations in South East Europe (SEE) are entering an era of digital transformation.  This paper analyses the key trends, opportunities, and challenges that chief marketing officers (CMOs) in SEE need to consider and address in order to be able to transform their organization from a digital resister to a digital disruptor.

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