Customer Experience Management (CEM)

Thinking Like a Customer. Your Cognitive Future In The Retail Industry

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 24

Publish Date January 14 2016

Date posted June 22 2016

Overview

Retail leaders recognize the potential to transform their industry, and they are set to exploit cognitive capabilities to accomplish this.

Cognitive computing, provides a new set of capabilities that can open fresh opportunities for the retail industry by scaling human expertise. Cognitive is already helping retailers provide more personalized experiences, and it is poised to enable a broader range of innovation that promises to redefine the retail industry.

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