Business Management

The who, what, where, when and how of real-time personalization. Increase the value of every customer interaction

Provided by IBM

Category Business Management

Type White Paper

Publish Date June 28 2016

Overview

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous, increasing sales and revenue, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives, and strengthening customer loyalty and retention. 

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