Business Management

Think Marketing - Marketing is a (buyer) journey, not a destination

Provided by IBM

Category Business Management

Type White Paper

Length 11

Publish Date July 01 2016

Date posted July 01 2016


CMOs are implementing significant shifts in where and how theyallocate marketing spend. In the ‘Customer in Control’ marketing age, marketers areexperiencing a renaissance within their discipline. It is alreadydisrupting how marketing operates and is re-writing the rulesfor the future.To understand how marketing is evolving, The CMO Club inpartnership with IBM surveyed 100 Chief Marketing Officers(CMOs). Then, we sat down with eight respected marketingexecutives to get their perspectives on the research, the marketplaceand the implications.

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