Business Process Management (BPM)

How to Build Great Customer Journeys

Provided by Appian

Category Business Process Management (BPM)

Type White Paper

Length 10

Publish Date March 11 2016

Date posted July 06 2016

Overview

YOUR CUSTOMERS ARE ON A JOURNEY.

Every interaction with your company informs the quality of that journey. Do you want great customers? If so, you need to create excellent customer journeys. This means better, more consistent and contextual experiences with enhanced value across all touchpoints. Customers will reward that kind of seamless experience with brand loyalty.

Recommended for You

phil-muncaster

How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond

dan2

5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future

keri-allan

What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?