Business Management

Using Big Data to Create and Deliver Optimum Shopping Experiences

Provided by Microsoft

Category Business Management

Type White Paper

Length 12

Publish Date June 28 2016

Date posted July 11 2016


Today, retailers have the opportunity to learn more about their customers than ever before. By combining proprietary data with purchased and public information, merchants can create “data lakes” that build a single view of each customer across multiple communication channels. By detecting meaningful patterns in the data lake, retailers can provide an optimum customer experience at a much faster pace and a lower cost than ever before.

Recommended for You


How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond


5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future


What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?