Business Management

Using Big Data to Create and Deliver Optimum Shopping Experiences

Provided by Microsoft

Category Business Management

Type White Paper

Publish Date June 28 2016

Overview

Today, retailers have the opportunity to learn more about their customers than ever before. By combining proprietary data with purchased and public information, merchants can create “data lakes” that build a single view of each customer across multiple communication channels. By detecting meaningful patterns in the data lake, retailers can provide an optimum customer experience at a much faster pace and a lower cost than ever before.

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