Business Management

Forrester Report- The CIO Mandate: Engaging Customers with Business Technology

Provided by Interactive Intelligence

Category Business Management

Type Analyst Report

Publish Date February 22 2016

Overview

Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management and fulfilment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.

Recommended for You

alex-cruickshank

Platform or publisher?

Tech Cynic – IT without the rose-tinted spectacles

martin-veitch-thumbnail

Mark Shuttleworth’s next mission: making private clouds affordable

Martin Veitch's inside track on today’s tech trends

dan2

GDPR-based extortion could be the next cybercrime trend

Dan Swinhoe casts a critical eye on the future

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?