Business Management

7 Tips for Getting Started with Behavioral Marketing

Provided by IBM

Category Business Management

Type White Paper

Publish Date November 04 2015

Overview

Improving customer engagement is an ongoing challenge for many businesses in a time where new technology, channels and tactics are becoming increasingly available. This whitepaper looks at how what a consumer does is vital to working out how to best engage with them and provides seven tips for getting started with this new style of marketing.

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