Business Management

Turning Clicks into Profits: The Power of Usability Analytics

Provided by IBM

Category Business Management

Type White Paper

Length 8

Publish Date September 22 2016

Date posted September 22 2016

Overview

Usability analytics is an often overlooked but powerful way to take customer engagement to the next level. Thedata supporting this methodology is compelling. Research on data visualization shows consumers are moreengaged and can better process information when visual content is presented to them rather than text alone.Let's discuss how ecommerce leaders and marketers can combine usability analytics with customer experience analytics to optimize their website and mobile app experience, to keep customers happy and to improve overal ROI.

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