Business Management

A Strategic Guide for Turning Low Volume into High Profit: How Today’s B2B Brands Use Digital Commerce to get the Most from their Customers

Provided by CloudCraze

Category Business Management

Type White Paper

Length 8

Publish Date August 18 2016

Date posted October 03 2016

Overview

The operational structure and day-to-day needs of high vs. low volume customers are vastly different. Low-volume customers, by contrast, typically place very small orders via traditional and inefficient channels like phone or fax still require one-on-one attention with an account manager, which can be incredibly costly. This paper highlights the problem that many B2B sellers face when servicing low-volume, high-cost customers, and shares a strategy for how a flexible self-service commerce platform can help customers place sales more efficiently and ultimately drive loyalty and revenue long term.

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