Business Management

A Strategic Guide for Turning Low Volume into High Profit: How Today’s B2B Brands Use Digital Commerce to get the Most from their Customers

Provided by CloudCraze

Category Business Management

Type White Paper

Publish Date August 18 2016

Overview

The operational structure and day-to-day needs of high vs. low volume customers are vastly different. Low-volume customers, by contrast, typically place very small orders via traditional and inefficient channels like phone or fax still require one-on-one attention with an account manager, which can be incredibly costly. This paper highlights the problem that many B2B sellers face when servicing low-volume, high-cost customers, and shares a strategy for how a flexible self-service commerce platform can help customers place sales more efficiently and ultimately drive loyalty and revenue long term.

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