Business Management

Digital Personalization: Taking an Agile Approach

Provided by Acquia

Category Business Management

Type White Paper

Publish Date October 11 2016

Overview

Personalization can be a daunting challenge for many businesses and many are left disheartened by a lack of immediate results. Successful personalization is a result of people, process and technology and having the right people in the right places makes it possible to build momentum and create a meaningful and engaging experience. This eBook provides a series of ideas and prompts to help you build your own personalized digital experience that will allow for lasting and personalized relationships with all your customers.

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