Business Management

The Ultimate Marketing Machine

Provided by SAS

Category Business Management

Type White Paper

Publish Date June 26 2014

Overview

In today’s digital world, the way marketers engage customers has transformed. Yet in most companies, the structure of the marketing function has changed little over the last 40 years. For companies wishing to succeed in just the next five years, marketing has to evolve. This Harvard Business Review paper from SAS provides a framework for marketing excellence and growth.

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