Business Management

3 Building Blocks Of Optimized Price & Promotion Strategies

Provided by SAS

Category Business Management

Type E-Book

Publish Date July 31 2013

Overview

As shoppers become more digitally savvy and demanding, retailers must rethink traditional pricing and promotional strategies. Today’s disparate sources of data present significant hurdles for retailers looking to properly price and promote products to reach target customers. This eBook examines the key factors affecting merchants’ plans for improved pricing and promotions, with a focus on how to consolidate and analyze disparate data sources.

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