Business Management

How the Era of Digital Activation Will Change Traveler Loyalty Programs

Provided by EPAM

Category Business Management

Type White Paper

Length 11

Publish Date November 25 2016

Date posted November 25 2016

Overview

As access to new technology and data analytics keeps on increasing and travel expectations continue to rise, traveler loyalty programs are undergoing some significant changes. Our always-connected world means customer loyalty needs to be seamlessly integrated across all channels, be that via more social media interaction or through travel supplier apps. This customer interaction in turn provides data analytics that can then be used to provide better loyalty programs. This white paper provides a brief overview of airline and hotel frequent loyalty programs and discusses near-term opportunities and the future technologies the travel industry should be embracing.

Recommended for You

phil-muncaster

How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond

dan2

5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future

keri-allan

What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?