Customer Data Integration

Business Drivers

Provided by SAP

Category Customer Data Integration

Type White Paper

Length 18

Publish Date July 05 2016

Date posted January 11 2017

Overview

Technological advancements are enabling digital transformation in every industry and sector and this change is having a major impact on how companies communicate and interact with their business ecosystem. Organizations have been prompted to adopt digital technologies in response to the new market and the three areas that have seen the biggest change are customer engagement, business innovation and internal process and IT transformation. This third report from SAP on digital disruption takes a closer look at the business drivers directing this digital shift and how companies are using this change to reinvent how they engage with customers and employees.

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