Business Management

Machine Learning Will Revolutionize Market Segmentation Practices

Provided by Qubit

Category Business Management

Type White Paper

Length 5

Publish Date January 20 2017

Date posted January 20 2017

Overview

Business to consumer enterprises everywhere are discovering an opportunity to improve customer engagement through the application of machine learning. Using algorithms that learn from data, machine learning is able to continuously improve predictions about future consumer behavior, even when the volumes of data continue to increase. This white paper takes a closer look at the significant benefits offered by machine learning and how it is set to revolutionize market segmentation practices.  

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