Business Management

Emotional Peaks: Creating Memorable In-Store Experiences with Peak-End Rule

Provided by Worldpay

Category Business Management

Type White Paper

Publish Date May 04 2016

Overview

Retailers often fall into the logic-trap of trying to make every touch point marginally more pleasant than competitors, evenly distributing budget, with no peak and a forgotten ending. According to peak-end rule, brands should focus effort on the journey’s peak and end. Based on surveys of 2,500 UK consumers, this paper looks at how retailers can use the ‘peak-end rule’ to help generate greater experiences in-store.

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