Business Management

Measure What Matters

Provided by Hewlett Packard Enterprise (HPE)

Category Business Management

Type White Paper

Length 12

Publish Date March 23 2017

Date posted March 23 2017

Overview

In our increasingly mobile world, user experience is everything. Launch speed, performance and battery usage all factor into determining whether your mobile application is a success. However, current mobile analytic tools fail to properly measure user experience, with many employing inconsistent processes or not measuring enough variables. This paper from HPE explores the challenges of measuring mobile app user experience and outlines a more intelligent approach to uncovering the information you really need.

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