Business Management

Not Knowing Your Customer is Costing You

Provided by Sharpen

Category Business Management

Type E-Book

Length 9

Publish Date April 06 2017

Date posted April 06 2017


When it comes to customer experience, companies are missing the mark with their customers. In fact, one study revealed that while 80% of companies say they deliver superior customer services only 8% of their customers agree. So, why is there such a major disconnect between how companies think they're doing (CX) vs. what customers perceive? Companies don't really know their customers. Sure, on a broad level, companies know things about their customers. For example, they know they want more communication channels and self-service options.

Recommended for You


How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond


5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future


What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?