Business Management

Customer Service: The Key to More Revenue, Repeat Customers, and Effective Word-of-Mouth Advertising

Provided by Sharpen

Category Business Management

Type White Paper

Publish Date June 27 2016

Overview

Companies are beginning to shift their focus toward improving the customer experience in an effort to keep current customers loyal to their brand and attract new business. On average, loyal customers are worth up to 10 times as much as their first purchase, and a 2% increase in customer retention has the same effect as decreasing costs by 10%. As for potential customers, 70% cite poor customer service as a reason for not buying from a brand. Customer service was once considered an expense, but in this changing economy, customer service is proving to be the best investment a company can make.

Recommended for You

keri-allan

Latin America’s push towards digital transformation

Keri Allan looks at the latest trends and technologies

martin-veitch-thumbnail

Meeting Owl brings new wisdom to conferencing

Martin Veitch's inside track on today’s tech trends

phil-muncaster

A rare glimpse inside the Chinese cybercrime underground

Phil Muncaster reports on China and beyond

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?