Business Management

The New CMO Guide: A Handbook for Marketing Leaders

Provided by IBM

Category Business Management

Type E-Book

Length 17

Publish Date May 12 2017

Date posted May 05 2017

Overview

The CMO now comes second only to the CFO in terms of the influence they exert on the CEO. Which means it is imperative to establish your priorities and plans for the present and future. This eBook provides a guide for CMOs, including looking at how to assess your current marketing efforts, and how to create new marketing plans.

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