Business Management

Success in the Customer Experience Era Demands New Perspective and Alliances

Provided by AppDynamics

Category Business Management

Type White Paper

Length 4

Publish Date May 23 2017

Date posted May 23 2017

Overview

From automating key business processes to enhancing customer experience and improving productivity, there are now many reasons why enterprises are starting to feel the pressure to transform digitally. Mobile, cloud and Big Data analytics are all vital to success and pushing organizations towards becoming a software company to varying degrees; pushing out mobile apps, cultivating data driven business insights and conducting internet e-commerce. This paper looks at how software has now become a critical driving force is the customer experience economy and discusses the importance of striking a balance between accelerating innovation and managing the growing complexity of application environments.

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