Business Management

Creating real-time individualised campaigns around virtually every imaginable buyer behaviour

Provided by Intl_IBM_IMC_ANZ_AS003LA

Category Business Management

Type White Paper

Length 11

Publish Date May 24 2017

Date posted May 24 2017


Scaling the type of personalised messaging that customers and prospects crave might seem hard. To make matters more complicated, marketers must connect across multiple channels, a challenge that has proven daunting. Read this guide to learn about the basic steps to get on the way to individualised campaigns.

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