Business Management

Creating real-time individualised campaigns around virtually every imaginable buyer behaviour

Provided by IBM

Category Business Management

Type White Paper

Publish Date May 24 2017


Scaling the type of personalised messaging that customers and prospects crave might seem hard. To make matters more complicated, marketers must connect across multiple channels, a challenge that has proven daunting. Read this guide to learn about the basic steps to get on the way to individualised campaigns.

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