Business IT Alignment

Data-Driven Marketing: How to Use Data Correctly and Drive Growth

Provided by Progress Software

Category Business IT Alignment

Type E-Book

Length 27

Publish Date July 18 2016

Date posted June 29 2017

Overview

Marketing can no longer be a shotgun model—spending money to broadcast a message, converting a fraction of the impressions, then re-investing profits into further broadcasting. The new model involves technological innovation combined with targeted spending and executed to maximize precision and drive growth. This guide provides an introduction to the theoretical components, technological principles, and overarching process needed for a data-driven approach to marketing.

Recommended for You

phil-muncaster

How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond

dan2

5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future

keri-allan

What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?