Business Management

Effective Mobile Engagement Report 2016

Provided by LogMeIn

Category Business Management

Type White Paper

Length 22

Publish Date July 29 2016

Date posted July 26 2017

Overview

Mobile devices are an established part of customers’ engagement with companies. Half of consumers are now using their mobile devices to research products or services before purchasing or seeking support with almost two fifths actually making purchasing via their devices. However, until recently, organizations have viewed mobile engagement as simply an extension of their current customer engagement strategy. This white paper looks at how increased connectivity has led to heightened sense of customer urgency to have their needs met and highlights key findings from a study into customer engagement strategies via mobile devices.

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