Business Management

Data—The New Natural Resource

Provided by IBM

Category Business Management

Type White Paper

Length 7

Publish Date August 11 2017

Date posted August 11 2017

Overview

Organisations are becoming swamped with unprecedented volumes of data and many are struggling to process and make sense of it all in a way that benefits their business. This paper discusses how IBM and Watson Marketing can help you make data-driven decisions by outlining four ways to action key insights to improve customer engagement.

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