Business Management

Data—The New Natural Resource

Provided by IBM

Category Business Management

Type White Paper

Length 7

Publish Date August 11 2017

Date posted August 11 2017


Organisations are becoming swamped with unprecedented volumes of data and many are struggling to process and make sense of it all in a way that benefits their business. This paper discusses how IBM and Watson Marketing can help you make data-driven decisions by outlining four ways to action key insights to improve customer engagement.

Recommended for You


How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond


5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future


What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?