Business Management

The Right Time for Real-Time Marketing

Provided by IBM

Category Business Management

Type White Paper

Length 8

Publish Date June 15 2017

Date posted August 11 2017

Overview

Customer expectations are continuing to rise and organisations that fail to refine their use of inbound channels risk missing out on a huge opportunity. Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message. This paper discusses why now is the right time to invest in real-time marketing and outlines four best practices to drive bottom-line results.

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