Business Management

Consumers Expect AR and VR to Merge with Reality

Provided by Ericsson

Category Business Management

Type White Paper

Length 12

Publish Date September 25 2017

Date posted September 25 2017


Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities. However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network. In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future.  Read more on what the merged reality holds for everyone.

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