Business Management

Maximising Moments of Truth

Provided by SAS

Category Business Management

Type White Paper

Publish Date October 06 2017

Overview

Understanding and improving customer interactions has become a key focus for organisations, allowing them to foster more meaningful relationships and promote consumer loyalty. Digital technologies have helped organisations to recognise the potential of connecting with customers in a personable way at scale and as Big Data platforms continue to emerge, businesses are now in possession of a treasure trove of consumer information that can help drive future innovation. This paper discusses the importance of offering unique, personalised marketing to your customers to help drive meaningful, real-time interactions.

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