Business Management

5 Ways Financial Institutions Can Bank on SMS

Provided by ASPECT

Category Business Management

Type White Paper

Length 12

Publish Date October 24 2017

Date posted October 24 2017

Overview

Simply having a mobile app is no longer enough to meet the expectations of financial consumers who demand “now service” and would rather engage with businesses over SMS. Compared to mobile apps, SMS is the ideal channel for more proactive and timely engagements with banking customers. This paper looks at five ways financial institutions can offer better customer service and engagement through SMS-based services.

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