Business Management

15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences

Provided by IBM

Category Business Management

Type E-Book

Length 8

Publish Date March 13 2017

Date posted November 09 2017


There’s a firehose of customer data coming at marketers today, and with more interconnected devices emerging (wearables, smart watches, etc.), and building out a data-driven marketing strategy and technology stack that enables you to capture behaviors across channels is key. This eBook highlights the value of personalized data in marketing, and provides 15 ideas to help you center your marketing around customer behaviors and preferences.

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