Business Management

Gaining New Insights from Data Lakes: Real-Life Success Stories from Big Data Pioneers

Provided by Oracle

Category Business Management

Type E-Book

Publish Date September 25 2017

Overview

The deluge of data organizations are seeing today hold valuable insights; insights that could highlight ways to increase growth, create new sales opportunities, or provide previously untapped options for extending your marketing reach. A data lake is the foundation of any big data and analytics solution, combining all sources of data in a single location from which various data management, discovery and analytics actions can take place. This eBook provides a series of case studies looking at how organizations are using big data and data lake technology.

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Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

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Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

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